Commerce

Commerce Journals

How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam

Posted on 11 April 2024 by

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Unveiling Digital Manipulation and Persuasion in e-Commerce: A Systematic Literature Review of Dark Patterns and Digital Nudging

Posted on 25 March 2024 by

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Gen Z Customer Loyalty in Online Shopping: An Integrated Model of Trust, Website Design, and Security

Posted on 23 March 2024 by

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Brand Community Motives and Engagement: The Impact of Gender

Posted on 1 January 2024 by

Volume 23, Issue 1, January 2024, Page 90-120
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Intention to Purchase through Parent Blogs: Evidence from Poland

Posted on 8 August 2023 by

Volume 23, Issue 1, January 2024, Page 1-25
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Exploring the Relationship between Big Data Analytics Capability and Organization’s Strategic Intent: Mediating Role of Environmental Scanning

Posted on 21 July 2023 by

Volume 23, Issue 1, January 2024, Page 26-49
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Examining the Determinants of Mobile Banking App Continuance Intention in India: An Extension of the IS Success Model

Posted on 18 July 2023 by S. SaibabaSDM Institute for Management Development, Mysore, India

Volume 23, Issue 1, January 2024, Page 50-89
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