Asian Journal of Management Cases, Ahead of Print.
Alliances are cooperative business relationships in which two or more entities collaborate to achieve a common objective while maintaining their individual independence. An example of such an alliance is the partnership between Google and Reliance Jio Infocom Ltd. This strategic alliance was formed to address the prevailing market challenges and capitalize on the growth opportunities in the Indian smartphone market.Within this case, we delve into the strategic objectives that motivated Google and Jio to embark on this alliance, explore the growth strategies employed by both partners and assess the advantages gained from this partnership. Readers of this case study will gain insights into the significance of value creation and learn how markets can be shaped through innovative value propositions. Additionally, readers will be equipped to apply the VRIO framework, enabling them to evaluate how each strategic partner benefits from the addition of resources and capabilities, as well as to comprehend the critical success factors inherent in strategic alliances.
JTAER, Vol. 19, Pages 633-653: Mobile Payment Innovation Ecosystem and Mechanism: A Case Study of Taiwan’s Servicescapes
JTAER, Vol. 19, Pages 633-653: Mobile Payment Innovation Ecosystem and Mechanism: A Case Study of Taiwan’s Servicescapes
Journal of Theoretical and Applied Electronic Commerce Research doi: 10.3390/jtaer19010034
Authors: Wai-Kit Ng Shi Chen Wei-Hung Chen Chun-Liang Chen Jhih-Ling Jiang
This paper examines how businesses in Taiwan’s servicescapes are adapting to the growing trend of mobile payments and innovation ecosystems. Through the analysis of four case studies, we uncover the strategies these firms employ to address the challenges posed by changing consumer payment habits. Our research reveals that these companies are establishing efficient mechanisms within their ecosystems, supported by well-structured organizational frameworks. By leveraging innovation ecosystems, they are reshaping financial services and promoting collaborative growth among participants through technology, platforms, resource sharing, and knowledge exchange. This collaborative approach is driving significant changes in the sector, helping these businesses navigate through various challenges while fostering innovation and growth. Additionally, the scarcity of comprehensive observations of the digital payment ecosystem highlights the necessity for further exploration of actor interactions, regulatory mechanisms, and ecosystem management strategies. Such research efforts are crucial for enhancing our understanding of the evolving landscape of digital payments and innovation ecosystems, facilitating informed decision-making and promoting sustainable development in this dynamic industry.
The impact of digital capabilities and dynamic capabilities on business model innovation: the moderating effect of organizational inertia
JTAER, Vol. 19, Pages 615-632: Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?
JTAER, Vol. 19, Pages 615-632: Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?
Journal of Theoretical and Applied Electronic Commerce Research doi: 10.3390/jtaer19010033
Authors: Giovanny Haro-Sosa Beatriz Moliner-Velázquez Irene Gil-Saura María Fuentes-Blasco
Given the exponential growth of eWOM, especially among the millennial generation, an analysis of the consultation behaviour of online opinions is essential to better understanding the decision-making process. The aim of this proposal is to analyse how the motivations towards eWOM consultation contribute to the final adoption of eWOM, especially in the restaurant context, exploring the relationship chain “motivations to consult eWOM—intention to consult eWOM—adoption to consult eWOM”. Moreover, studying the moderating effect of gender in this chain is argued. Based on a sample of 341 millennials with experience in reading online reviews and visiting restaurants, a causal model was estimated through PLS estimation in the geographic area of Ecuador. The results confirm that millennials’ motivations influence directly their intention to consult eWOM and indirectly on eWOM adoption. In addition, gender does not show a significant effect on the chain of effects. Given that virtual platforms have the potential to influence men and women equally, the communication efforts of restaurants focused on this target audience and carried out on social media must focus on aspects other than gender.