Journal of Creative Communications, Ahead of Print.
This article explores how certain food and the stories linked to the same are capable of evoking feelings of comfort and security. Food binds people together. The rituals and practices surrounding food inspire and sustain the association of various memories, experiences and emotions. The area of food studies is especially interested in how these linkages translate into the practice of nourishment. The narratives surrounding comfort food take on a cross-cultural flavour in the videos from Beryl Shereshewsky’s YouTube channel. This article analyses these narratives through the lens of Symbolic Interactionism to explicate how these food narratives bring people together from across the world by evoking the universal needs of food and comfort. Consequently, it is seen that even though it is true that the experience of consuming comfort food is extremely personal, it is also rendered as a universal phenomenon through the narratives that are created and shared.