Abstract

The notion of “New Sincerity” has become central to the study of David Foster Wallace's prose over the years. The present article explores how the tonal arrangement that characterises the movement has lived on to influence contemporary art, examining Bo Burnham's popular comedy musicals as a notable example of this influence. Wallace and Burnham's common stance concerning cultural reception is argued to be indissociable from their socio-cultural setting, with the two authors articulating parallel responses to an ongoing, multifaceted process of massification of public opinion, as well as to the consequences to cultural poiesis therein entailed.