COVID-19: Examining the Roles of Traditional and Social Media Attention in the Amplification of Risk

Journal of Creative Communications, Volume 18, Issue 2, Page 133-148, July 2023.
This study used a nationally representative survey of U.S. residents (N = 1,969) to examine whether attention to information about COVID-19 in traditional news media sources and on social media correlated with a higher perceived risk of personal and public harm. As anticipated, we found a positive association between attention to COVID-19 information in traditional news media sources and the perceived risks of COVID-19. We also found a positive association between attention to COVID-19 social media posts and perceived risks but only among Republicans. Other predictors of increased risk perception included age, being female and awareness of a local stay-at-home order.
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