Journal of Creative Communications, Ahead of Print.
Social media is an effective communication and information-sharing tool for tourism enterprises and organisations. Tourism marketing shall tap the growing popularity of social media and internet users, embracing a technological shift by optimising the potential of social media. This research study evaluates the academic journal articles related to social media in the tourism industry published on EBSCOhost, ScienceDirect and Google Scholar academic databases from 2005 to 2022. The article adopts a content analysis approach to review the articles and to evaluate the present state of knowledge of social media marketing in academic literature. Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) is used for reporting and screening the review papers. The articles were coded and categorised under six major themes: Marketing, Destination experience/image, Tourism recovery, Smart tourism, Communication and Promotion. The research analysis has identified two major areas: (a) Travellers’/tourists’ Perspective which has a focus on their behavioural attitude and (b) Tourism Agencies’ Perspective which has a functional approach. Based on the review of the literature to give direction for further research, an improvised version of the definition for the term ‘social media’ with the inclusion of more specific terms in it has been proposed with theoretical and practical implications.
Illicit media, reflexivity and sociocultural change in North Korea
International Journal of Cultural Studies, Volume 27, Issue 2, Page 165-180, March 2024.
Since the late 1990s the transnational spread of South Korean media, known as the Korean Wave or Hallyu, has filtered into North Korea through smuggling and black markets. The act of consuming or distributing foreign media contents is considered to be a grave crime against the state. Based on qualitative in-depth interviews with 60 North Koreans, this empirical study draws attention to North Korea's changing media culture in a digital age and addresses the sociocultural implications as the society is going through remarkable change from below at this important historical moment. The article argues for the significance of illicit media culture in the stimulation of everyday reflexivity and sociocultural change by demonstrating how reflexivity operates as an emotional and active mode of learning in North Korean society.
Since the late 1990s the transnational spread of South Korean media, known as the Korean Wave or Hallyu, has filtered into North Korea through smuggling and black markets. The act of consuming or distributing foreign media contents is considered to be a grave crime against the state. Based on qualitative in-depth interviews with 60 North Koreans, this empirical study draws attention to North Korea's changing media culture in a digital age and addresses the sociocultural implications as the society is going through remarkable change from below at this important historical moment. The article argues for the significance of illicit media culture in the stimulation of everyday reflexivity and sociocultural change by demonstrating how reflexivity operates as an emotional and active mode of learning in North Korean society.
Digital inequalities in North Africa: Examining employment and socioeconomic well-being in Morocco and Tunisia
Convergence, Ahead of Print.
The term digital divide refers to disparities in digital access, infrastructure, and opportunities. However, it is important to recognize that information and communication technologies (ICTs) do not operate in isolation. They are influenced by social and structural factors. This study focuses on Tunisia and Morocco to examine access to and usage of digital technologies, factors shaping these patterns, and the impact of unequal access and usage on employment and socioeconomic well-being in the post-Arab Spring era. Using Afrobarometer household surveys from 2013 to 2022, encompassing 9595 respondents, we construct a digital inclusion index and disaggregate results to illustrate the dynamics of digital inequalities. We employ pooled logistic regression to explore the determinants of digital inclusion and examine how disparities shape well-being. Findings show improved digital inclusion in Morocco and Tunisia from 2013 to 2022, yet over 80% of their populations remain partially or entirely excluded. We confirm previous studies suggesting that digitalization mirrors or exacerbates preexisting inequalities, with gender, age, education, and socioeconomic status significantly influencing digital inclusion, indicating persistent inequalities and barriers. Our findings also have broader implications for the MENA region, emphasizing the need to address the complex interactions among sociodemographic factors, including gender, age, education, and socioeconomic disparities, in order to achieve equitable digital inclusion.
The term digital divide refers to disparities in digital access, infrastructure, and opportunities. However, it is important to recognize that information and communication technologies (ICTs) do not operate in isolation. They are influenced by social and structural factors. This study focuses on Tunisia and Morocco to examine access to and usage of digital technologies, factors shaping these patterns, and the impact of unequal access and usage on employment and socioeconomic well-being in the post-Arab Spring era. Using Afrobarometer household surveys from 2013 to 2022, encompassing 9595 respondents, we construct a digital inclusion index and disaggregate results to illustrate the dynamics of digital inequalities. We employ pooled logistic regression to explore the determinants of digital inclusion and examine how disparities shape well-being. Findings show improved digital inclusion in Morocco and Tunisia from 2013 to 2022, yet over 80% of their populations remain partially or entirely excluded. We confirm previous studies suggesting that digitalization mirrors or exacerbates preexisting inequalities, with gender, age, education, and socioeconomic status significantly influencing digital inclusion, indicating persistent inequalities and barriers. Our findings also have broader implications for the MENA region, emphasizing the need to address the complex interactions among sociodemographic factors, including gender, age, education, and socioeconomic disparities, in order to achieve equitable digital inclusion.
The porous boundaries of public and private messages: Solidarity networks of Latin American food delivery workers in NYC
Convergence, Ahead of Print.
In this article, I argue that indigenous Latin American food delivery workers organize to defy information and knowledge asymmetries by utilizing technology built to mediate online social interactions. Drawing on ethnographic fieldwork, this paper investigates transnational modes of community-building and network formation and examines how these networks are instrumental for delivery workers in New York City to exercise agency, forge their narrative, and resist platform control by resisting, pushing, and extending a variety of digital and communication technologies. I analyze how public and private means of communication facilitate and constrain social forms of organization by mapping how delivery workers communicate and engage collectively both in the physical and the digital worlds. My research reveals two platforms that workers use to share information: one that operates inwards (WhatsApp) and another that operates outwards (Facebook). These channels represent opposite sides of the spectrum between public and private and synergize to form a transnational distributed knowledge network to shape and interpret the collective identity of Latin American delivery workers. Overall, this article sheds light on how the flow of information through different spaces and times enables delivery workers to construct a place for subversion and negotiation with roles assigned to them by broader socio-political forces.
In this article, I argue that indigenous Latin American food delivery workers organize to defy information and knowledge asymmetries by utilizing technology built to mediate online social interactions. Drawing on ethnographic fieldwork, this paper investigates transnational modes of community-building and network formation and examines how these networks are instrumental for delivery workers in New York City to exercise agency, forge their narrative, and resist platform control by resisting, pushing, and extending a variety of digital and communication technologies. I analyze how public and private means of communication facilitate and constrain social forms of organization by mapping how delivery workers communicate and engage collectively both in the physical and the digital worlds. My research reveals two platforms that workers use to share information: one that operates inwards (WhatsApp) and another that operates outwards (Facebook). These channels represent opposite sides of the spectrum between public and private and synergize to form a transnational distributed knowledge network to shape and interpret the collective identity of Latin American delivery workers. Overall, this article sheds light on how the flow of information through different spaces and times enables delivery workers to construct a place for subversion and negotiation with roles assigned to them by broader socio-political forces.
‘Traffic rewards’, ‘algorithmic visibility’, and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages
Convergence, Ahead of Print.
Chinese creators and Douyin (a prominent Chinese short-video platform) are building a strong relationship in cultural production. Based on the social exchange theory, this study tries to explore the process and mechanism of monetization in Chinese platforms. Using the app walkthrough method and in-depth interviews with 19 full-time creators, we contend that Chinese creators and Douyin engage in a repetitive but unequal exchange with the common goal of earning income. Douyin works with creators to cultivate their thirst for revenue over time, while mastering the creative labor, before finally tying them to monetary gains. Douyin not only binds exposure and allocates Internet traffic to new creators, but also develops Dou+, a traffic marketing tool that leverages the affordances of creative work visibility. Douyin first enhances the creators’ income expectations through this step. The platform then directs creators through the Star-Chart content trading system, and establishes the platform-advertiser-creator transaction chain. When the exchange between Douyin and creators becomes stable, the platform sets up an uncertain revenue mechanism. Douyin’s commitment to creating a standardized assembly line of production and financial benefit for creators has established an exchange mode between the platform and creators at the expense of innovation and diversity. We argue that this standardized labor process eliminates the autonomy of cultural production.
Chinese creators and Douyin (a prominent Chinese short-video platform) are building a strong relationship in cultural production. Based on the social exchange theory, this study tries to explore the process and mechanism of monetization in Chinese platforms. Using the app walkthrough method and in-depth interviews with 19 full-time creators, we contend that Chinese creators and Douyin engage in a repetitive but unequal exchange with the common goal of earning income. Douyin works with creators to cultivate their thirst for revenue over time, while mastering the creative labor, before finally tying them to monetary gains. Douyin not only binds exposure and allocates Internet traffic to new creators, but also develops Dou+, a traffic marketing tool that leverages the affordances of creative work visibility. Douyin first enhances the creators’ income expectations through this step. The platform then directs creators through the Star-Chart content trading system, and establishes the platform-advertiser-creator transaction chain. When the exchange between Douyin and creators becomes stable, the platform sets up an uncertain revenue mechanism. Douyin’s commitment to creating a standardized assembly line of production and financial benefit for creators has established an exchange mode between the platform and creators at the expense of innovation and diversity. We argue that this standardized labor process eliminates the autonomy of cultural production.
Shifting from Web2 to Web3: The adaptive creator experiences on blockchain-based video-sharing and streaming platforms
Convergence, Ahead of Print.
Blockchains have inspired imaginaries of a new iteration of the internet, hailed as Web3, where the power of centralized platform companies would be limited and the ownership of personal data and content could be retained by their individual owners and creators. Web3 is expected to facilitate the emergence of novel protocols and platforms that enable decentralized coordination of data and digital assets. This article examines critically the experiences and imaginaries of creators working on two blockchain-based video-sharing platforms: Theta.tv and Odysee. Building on the studies of creator culture and institutionalist blockchain economics and based on open-ended interviews with the early adopters of these platforms, the paper investigates how the creators experience these decentralized social media applications in terms of their processes of governance, community creation, and career development. We show how the affordances of blockchains and creator expectations can result in further convergence of community management and career-building functions potentially benefiting creators. We also show that the new wave of decentralization, against optimistic blockchain visions, has not yet led to the distributed ‘ownership’ of social media networks. Rather, while blockchains seem to have increased creator autonomy and added career opportunities, novel forms of platform governance and power have also introduced new perceptions of precarity among creators.
Blockchains have inspired imaginaries of a new iteration of the internet, hailed as Web3, where the power of centralized platform companies would be limited and the ownership of personal data and content could be retained by their individual owners and creators. Web3 is expected to facilitate the emergence of novel protocols and platforms that enable decentralized coordination of data and digital assets. This article examines critically the experiences and imaginaries of creators working on two blockchain-based video-sharing platforms: Theta.tv and Odysee. Building on the studies of creator culture and institutionalist blockchain economics and based on open-ended interviews with the early adopters of these platforms, the paper investigates how the creators experience these decentralized social media applications in terms of their processes of governance, community creation, and career development. We show how the affordances of blockchains and creator expectations can result in further convergence of community management and career-building functions potentially benefiting creators. We also show that the new wave of decentralization, against optimistic blockchain visions, has not yet led to the distributed ‘ownership’ of social media networks. Rather, while blockchains seem to have increased creator autonomy and added career opportunities, novel forms of platform governance and power have also introduced new perceptions of precarity among creators.
The Islamic State’s use of the Qur’an in its Magazines, Dabiq and Rumiyah
Discourse &Society, Ahead of Print.
This paper looks at the verses of the Qur’an that are most heavily cited by the Islamic State across all 28 editions of its magazines, Dabiq and Rumiyah. Published from July 2014 to September 2017, covering both the organisation’s rise to power and subsequent decline, these contain around 1500 references to the Qur’an. Here, the five verses that appear most often are considered. While all quotations are necessarily discerning (and it is no surprise to see that the Islamic State’s authors relay the scriptural extracts that best suit their purposes), it is, nonetheless, valuable to trace out the contours of, and reasons behind, such selectivity. To this end, it is argued that these five verses are firstly used to support notions of loyalty and disavowal, and, secondly, to justify its use of violence. Together, it is further concluded, they act in concert to serve the Islamic State’s primary imperatives of recruitment, power projection and mobilisation.
This paper looks at the verses of the Qur’an that are most heavily cited by the Islamic State across all 28 editions of its magazines, Dabiq and Rumiyah. Published from July 2014 to September 2017, covering both the organisation’s rise to power and subsequent decline, these contain around 1500 references to the Qur’an. Here, the five verses that appear most often are considered. While all quotations are necessarily discerning (and it is no surprise to see that the Islamic State’s authors relay the scriptural extracts that best suit their purposes), it is, nonetheless, valuable to trace out the contours of, and reasons behind, such selectivity. To this end, it is argued that these five verses are firstly used to support notions of loyalty and disavowal, and, secondly, to justify its use of violence. Together, it is further concluded, they act in concert to serve the Islamic State’s primary imperatives of recruitment, power projection and mobilisation.
Rethinking creative freelancers and structures of care in cultural policy and organisational practice: A case study of Dundee during the Covid-19 pandemic
International Journal of Cultural Studies, Ahead of Print.
This article seeks to reposition freelance creative and cultural workers (CCWs) and conditions of creative work as the foundations of cultural policy making. Using a case study of Dundee, Scotland, in the immediate aftermath of the Covid-19 pandemic, the article draws on focus groups and interviews with creative freelancers, representatives of cultural organisations and members of a cultural strategy development group in Dundee. It presents how freelancers were not only missing from policy (national and local), their precarity was also exacerbated by cultural organisations in their response to pandemic-induced uncertainty. The potential for more caring modes of engagement with freelance CCWs are identified. Crucially, the article argues that this support work must also be resourced to be effective and sustainable. The article presents opportunities for rethinking the position of freelancers in cultural policy and sector leadership, and reflects on the capacity for academic research to support such work.
This article seeks to reposition freelance creative and cultural workers (CCWs) and conditions of creative work as the foundations of cultural policy making. Using a case study of Dundee, Scotland, in the immediate aftermath of the Covid-19 pandemic, the article draws on focus groups and interviews with creative freelancers, representatives of cultural organisations and members of a cultural strategy development group in Dundee. It presents how freelancers were not only missing from policy (national and local), their precarity was also exacerbated by cultural organisations in their response to pandemic-induced uncertainty. The potential for more caring modes of engagement with freelance CCWs are identified. Crucially, the article argues that this support work must also be resourced to be effective and sustainable. The article presents opportunities for rethinking the position of freelancers in cultural policy and sector leadership, and reflects on the capacity for academic research to support such work.
Diamond hands to the moon: Idiocultural mobilization and politicization of personal finance on r/wallstreetbets
Convergence, Ahead of Print.
In January 2021, the shares of the brick-and-mortar video games retail chain GameStop exploded in value. At the same time, billboards on highways and ads in Times Square in New York City used cryptic visuals and seemingly meaningless emojis with diamonds and rockets. Mainstream media soon had an explanation: This was the story of how the subreddit r/wallstreetbets had mobilized thousands of retail investors in a fight against evil hedge funds. Based on a case study of r/wallstreetbets and the GameStop incident, we analyze how idiosyncratic internet culture was incorporated into a broadly resonant and emotionally inflected narrative that lionized the ‘little man’, focusing on both individual profits and collective grievances. Through a theoretical framework combining sociological theories of internet culture and framing analysis, we identify an overall communication structure that drew on three interconnected discursive layers: idiocultural memes, investment-specific information, and a moralized, collectivized injustice frame with heroes and villains. We further argue that the GameStop (GME) incident instantiates a case of the politicization of personal finance, where the investment practices and strategies of ordinary people were transformed into a political issue. As such, the article makes two contributions to the existing literature. First, we contribute to the nascent literature on internet cultures related to personal finance by looking at a specific subreddit devoted to stock trading and investing. Second, we show how idiocultural elements, such as emojis and memes, can function both as contested and exclusionary material aimed at insiders and as flexible components of communications framed for broad mobilization through emotionally resonant notions of grievance and injustice.
In January 2021, the shares of the brick-and-mortar video games retail chain GameStop exploded in value. At the same time, billboards on highways and ads in Times Square in New York City used cryptic visuals and seemingly meaningless emojis with diamonds and rockets. Mainstream media soon had an explanation: This was the story of how the subreddit r/wallstreetbets had mobilized thousands of retail investors in a fight against evil hedge funds. Based on a case study of r/wallstreetbets and the GameStop incident, we analyze how idiosyncratic internet culture was incorporated into a broadly resonant and emotionally inflected narrative that lionized the ‘little man’, focusing on both individual profits and collective grievances. Through a theoretical framework combining sociological theories of internet culture and framing analysis, we identify an overall communication structure that drew on three interconnected discursive layers: idiocultural memes, investment-specific information, and a moralized, collectivized injustice frame with heroes and villains. We further argue that the GameStop (GME) incident instantiates a case of the politicization of personal finance, where the investment practices and strategies of ordinary people were transformed into a political issue. As such, the article makes two contributions to the existing literature. First, we contribute to the nascent literature on internet cultures related to personal finance by looking at a specific subreddit devoted to stock trading and investing. Second, we show how idiocultural elements, such as emojis and memes, can function both as contested and exclusionary material aimed at insiders and as flexible components of communications framed for broad mobilization through emotionally resonant notions of grievance and injustice.
Book Review: The Modem World. A Prehistory of Social Media
Convergence, Ahead of Print.