The new normal: Online political fandom and the co-opting of morals

Convergence, Ahead of Print.
This paper focuses on the under-studied and complex aspect of toxic fan practices by analysing the discourse surrounding the Twitter hashtags #CrookedHillary and #LockHerUp as used throughout the 2016 Presidential Election in the United States. Based on the analysis of these hashtags, the previously ‘normal’ and ‘acceptable’ type of discourse has been co-opted into what can, arguably, be termed as toxic rhetoric and fan behaviour on Twitter. The results of this paper point to an acceptance by fans of being immersed in toxic practices despite a paradigmatic relocation of what is ‘normal’ towards more unchecked, unethical, and toxic behaviour.

Public communication of technoscience in the news: A cross-linguistic Multidimensional analysis of English and Italian newspapers

Discourse &Communication, Ahead of Print.
Technoscience has historically been endowed by modern societies with cultural authority, which has undergone significant questioning since the end of WWII. In this study, we consider technoscience communication in online newspapers to test whether its linguistic and communicative features differentiate it from other types of news, possibly reflecting greater cultural authority. Focusing on news in English versus Italian, we apply Multidimensional analysis to a comparable English-Italian online news corpus comparing technoscience-related articles with all remaining articles. Results indicate overall linguistic and communicative homogeneity between science and other domains. Nevertheless, small differences seem to suggest an effort to make technoscience accessible and engaging in English, whereas Italian technoscience-related news tends to be more formal and richer in specialised information.

Why Do Arabs Share News Online? Motivations for Sharing News on Social Media in the Emirates

Journal of Creative Communications, Ahead of Print.
Sharing news over social media (SM) has become an everyday practice among internet users all over the world. Despite the potential importance of news-sharing, little is known about this phenomenon in the Arab region. The news-sharing literature and Uses and Gratifications approach form the theoretical framework of the current research which examines the tendency of news-sharing on SM and its motivations among Emiratis and Arabs residents in the United Arab Emirates. It also explores the correlation between motivation and topics shared on SM. It investigates the difference in news-sharing and motivational factors among the demographic groups, mainly gender, age, nationality and level of education. A convenient sample of 324 respondents filled an online constructed questionnaire. Factor analysis revealed four motivational factors that stimulate respondents to share news through SM. A positive significant correlation between news-sharing and both ‘status-seeking’ and ‘social responsibility’ was found. The correlation was non-significant between news-sharing and both ‘socialising’ and ‘dissemination of information’. These factors significantly correlate positively with the type of topics that the Arab respondents share on SM. There is no significant difference between males and females in the news-sharing motivational factors except in the category of ‘socialising’, which is higher in the mean value among females than males. Emiratis have higher mean values in all news-sharing motivations as compared to Arab expats.
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Delivery workers’ visibility struggles: Weapons of the gig, (extra)ordinary social media, and strikes

Convergence, Ahead of Print.
How do we interpret the extraordinary visibility and ordinariness of social media as delivery workers resist their precarious working lives? Drawing on fieldwork, interviews, photo elicitation, and digital data collection in Turkey with a focus on delivery workers’ strikes in early 2022, we argue that understanding the delivery workers’ movement requires not only considering spectacular strikes and social media protests but also workers’ everyday forms of resistance and their ordinary uses of social media as part of what we call weapons of the gig. Although not as visible as spectacular street action and social media campaigns, these weapons (motorcycle drivers’ solidarity, algorithmic resistance, and social media use for information sharing, as well as production of humor and resentment) enable the subtle formation of a movement. Our contribution lies in reframing social media use as both an ordinary and extraordinary weapon of delivery workers and approaching workers’ solidarity as a question of continuum. Enabling us to look beyond the antagonisms in the labor process and locate affective tensions in the everyday, this approach allows for seeing workers not only as economic but also as political and affective subjects demanding freedom and searching for meaningful connection in their lives.

Onboarding and offboarding in virtual reality: A user-centred framework for audience experience across genres and spaces

Convergence, Ahead of Print.
Virtual reality (VR) technology is an emerging medium of experience in many different public-facing entertainment and cultural contexts, such as immersive theatre, live performance, VR film festivals, gaming arcades, escape rooms, and museum exhibitions. The processes of ushering audience members or users into the virtual experience and out again, to which I refer here as ‘onboarding’ and ‘offboarding’, have been considered within some specific contexts, or on a case-by-case basis, but to date no systematised consideration of VR onboarding and offboarding has been produced. One reason for this is that ambiguities in disciplinary and practical definitions of immersion have obscured the relationship between VR technology and users. Clarification of this relationship results in clear evidence of a need for attention to onboarding and offboarding processes in public-facing contexts. In this paper, I define onboarding and offboarding, and present a framework for considering the onboarding and offboarding experiences of virtual reality audiences that helps stakeholders identify both their responsibilities to audiences and the best way to facilitate the immersive experience. This framework is based upon identifying experience goals, centred on the affordances of virtual reality and principles of immersion and presence, and utilises the Immersive Audience Framework developed by StoryFutures in its interdisciplinary research with immersive audiences since 2019.

Community Grievances, personal responsibility, and DIY protection: Frustrations and solution-seeking among marginalized Twitch streamers

Convergence, Ahead of Print.
Online spaces offer fan communities and content creators many outlets for expressing their interests, but they also tend to place users in positions where they encounter hostility, toxicity, and gatekeeping. In the case of online streaming on Twitch, users frequently encounter hostility based on identity and seek assistance from fellow users via social media. In this project, I highlight the ways that social media is used to try to organize against discriminatory cultures toward marginalized streamers. Ultimately, I find that much of the onus is placed directly on streamers themselves to circumvent, address, and keep themselves safe despite harassment. In this paper, I will argue that this feeds into the structures and cultures that allow racist and sexist hostilities in online and gaming spaces by placing responsibility – and blame – on individual users from marginalized backgrounds. Although the community is frequently supportive of users who seek advice for addressing hostility and there are attempts at raising awareness through collective online action, the lack of apparent resolution leaves many feeling that these experiences are inevitable, immutable, and within the realm of individual responsibility.

4chumblr’s divorce: Revisiting the online culture wars through the 2014 Tumblr-4chan raids

Convergence, Volume 29, Issue 5, Page 1283-1307, October 2023.
This text concerns conflict between users of 4chan and Tumblr, two groups said to have formed a vanguard to the ‘online culture wars’ of the last decade. Specifically, I focus on a 2014 clash known as the ‘Tumblr-4chan raids’. Predating the more infamous Gamergate controversy, I see this event as a useful alternative microcosm to study polarisation among online subcultures in the mid-2010s. Drawing from subculture studies, I first theorise cross-site clashes as puncturing a sense of ‘subcultural territoriality’ whereby an online platform is appropriated as a secluded refuge. Through a quali-quantitative archival study, I find that the raids were initiated and exacerbated by trolling 4channers rather than a clash between equal sides. I ultimately argue that the feud partially arose out of 4channers’ reactionary ‘media ideologies’ on the Internet, wherein sensitivity, empathy, and care were seen as incongruous with ideas on the online as brutal and unforgiving. Next to better-known political clashes between feminists and anti-feminists, the paper thus highlights the polarising role of media ideologies at the onset of the ‘online culture wars’ in the mid-2010s.

Self-representation as platform work: Stories about working as social media content creators

Convergence, Ahead of Print.
Blogs and social media sharing platforms like YouTube and Instagram have become increasingly popular in recent years, and they also have become an outlet for income generation. In this paper, we focus on what stories content creators share about their professional activities on social media and what self-image and narratives they draw about their work as content creators. Based on a content analysis of blog and video posts as well as semi-structured interviews conducted with content creators in Germany, we identified a specific ‘professional creator narrative’ that serves the purpose of reconciling contradictory demands from their audience, sponsors and platforms. Our findings indicate that constructing those narratives helps to justify their activities and thus is an essential part of working as a content creator.