Author Archives: Amelia C. Couture Bue

Measuring Gaze: Women’s Visual Processing of Empowerment and Objectification Messages in Empowerment-Themed Advertisements

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Journalism & Mass Communication Quarterly, Volume 101, Issue 1, Page 253-281, March 2024. Empowerment-themed advertisements (ETAs) often pair ostensibly empowering narratives with objectification imagery. Existing research demonstrates that women do no… Continue reading Measuring Gaze: Women’s Visual Processing of Empowerment and Objectification Messages in Empowerment-Themed Advertisements→