What Makes Populist Messages Persuasive? Experimental Evidence for How Emotions and Issue Characteristics Moderate Populist Framing Effects
Communication Research, Volume 50, Issue 6, Page 773-797, August 2023. Research asserts that populist messages are more persuasive when the audience’s predispositions align with the framing and topic of these messages. Yet, few studies have empirically… Continue reading What Makes Populist Messages Persuasive? Experimental Evidence for How Emotions and Issue Characteristics Moderate Populist Framing Effects