On the Strength of Trust: The Moderating Role of Certainty in Judgments of Authorities
Communication Research, Volume 50, Issue 6, Page 745-772, August 2023. Communication studies often measure trust in or credibility of message sources as if their effects on critical consequences such as behavior are uniform across individuals and conte… Continue reading On the Strength of Trust: The Moderating Role of Certainty in Judgments of Authorities