Blurring Boundaries: A Longitudinal Analysis of Skills Required in Journalism, PR, and Marketing Job Ads

Journalism & Mass Communication Quarterly, Ahead of Print. In today’s hybrid media system, communication professions are connected to media convergence, and this leads to a blurring of boundaries between journalism, public relations (PR), and marketing… Continue reading Blurring Boundaries: A Longitudinal Analysis of Skills Required in Journalism, PR, and Marketing Job Ads

Blurring Boundaries: A Longitudinal Analysis of Skills Required in Journalism, PR, and Marketing Job Ads

Journalism &Mass Communication Quarterly, Ahead of Print. In today’s hybrid media system, communication professions are connected to media convergence, and this leads to a blurring of boundaries between journalism, public relations (PR), and market… Continue reading Blurring Boundaries: A Longitudinal Analysis of Skills Required in Journalism, PR, and Marketing Job Ads

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Blurring Boundaries: A Longitudinal Analysis of Skills Required in Journalism, PR, and Marketing Job Ads

Journalism & Mass Communication Quarterly, Ahead of Print. In today’s hybrid media system, communication professions are connected to media convergence, and this leads to a blurring of boundaries between journalism, public relations (PR), and marketing… Continue reading Blurring Boundaries: A Longitudinal Analysis of Skills Required in Journalism, PR, and Marketing Job Ads