Author Archives: Jessica Fitts Willoughby

A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement

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Journalism &Mass Communication Quarterly, Ahead of Print. Ecological momentary assessment (EMA), a method that allows for data collection in real-time, may offer benefits for communication research. We conducted two EMA studies on different topics … Continue reading A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement→

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A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement

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Journalism & Mass Communication Quarterly, Ahead of Print. Ecological momentary assessment (EMA), a method that allows for data collection in real-time, may offer benefits for communication research. We conducted two EMA studies on different topics (i…. Continue reading A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement→

A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement

Posted on by

Journalism & Mass Communication Quarterly, Ahead of Print. Ecological momentary assessment (EMA), a method that allows for data collection in real-time, may offer benefits for communication research. We conducted two EMA studies on different topics (i…. Continue reading A Two-Study Qualitative Exploration of Ecological Momentary Assessment as a Tool for Media, Health Behavior Measurement→