Journalism &Mass Communication Quarterly, Ahead of Print. This research presents a model connecting the perceived morality, authenticity, and timeliness (MAT) of CEO activism to consumer trust and supportive behaviors (e.g., consumer advocacy and i… Continue reading Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness
Journalism & Mass Communication Quarterly, Ahead of Print. This research presents a model connecting the perceived morality, authenticity, and timeliness (MAT) of CEO activism to consumer trust and supportive behaviors (e.g., consumer advocacy and inte… Continue reading Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness
Journalism & Mass Communication Quarterly, Ahead of Print. This research presents a model connecting the perceived morality, authenticity, and timeliness (MAT) of CEO activism to consumer trust and supportive behaviors (e.g., consumer advocacy and inte… Continue reading Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness
