Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization, and Overload
Communication Research, Ahead of Print. Political parties increasingly rely on sophisticated targeting strategies to persuade potential voters. However, questions have been raised about the effectiveness of targeted political ads, considering that citi… Continue reading Living is Easy With Eyes Closed: Avoidance of Targeted Political Advertising in Response to Privacy Concerns, Perceived Personalization, and Overload