The Privacy Calculus Revisited: An Empirical Investigation of Online Privacy Decisions on Between- and Within-Person Levels
Communication Research, Ahead of Print. The privacy calculus assumes that people weigh perceived privacy risks and benefits before disclosing personal information. So far, empirical studies investigated the privacy calculus on a between-person level an… Continue reading The Privacy Calculus Revisited: An Empirical Investigation of Online Privacy Decisions on Between- and Within-Person Levels