Management and Labour Studies, Volume 48, Issue 4, Page 497-513, November 2023.
With vast changes in the Indian higher education system, there is a strong need for higher educational institutes (HEIs) to learn, adapt and change. Creativity is hence deemed critical for HEIs to survive and to gain a competitive advantage. The present study examines three different types of perceived support (PS) through selected variables on employee creativity. The data collected from faculty members of three universities were analysed through structural equation modelling using the PROCESS macro approach. The results revealed significant direct influences of supervisory support and recognition on creativity. Faculty intrinsic motivation (IM) acted as a mediator in explaining the PS–creativity associations while gender stereotypes moderated the mediation effect of IM. The implications of the study for ongoing researchers and HEIs have also been discussed.