Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Leon Davis, Usman Aslam
Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Xicheng Yin, Jing Li, Hongyun Si, Peng Wu
Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Wiktor Razmus, Sonja Grabner-Kräuter, Grzegorz Adamczyk
Retail rings of influence: Rethinking retail catchment analysis in the light of purchasing power
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Chung Yim Yiu, Quan Le Truong, Jiaying Kou, Ka Shing Cheung
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Marta Frasquet, Marco Ieva, Alejandro Mollá-Descals
Curation subscription box services: Implications for the pet industry
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Misun Jeong, Kiseol Yang, HaeJung Maria Kim, Jihye Min
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Liu Fan, Yawei Wang, Jian Mou
Strategic live streaming choices for vertically differentiated products
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Yusheng Lu, Yongrui Duan
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer’s experience through social presence on social media endorsements
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Hyojung Kim, Minjung Park
How do e-commerce anchors’ characteristics influence consumers’ impulse buying? An emotional contagion perspective
Publication date: January 2024
Source: Journal of Retailing and Consumer Services, Volume 76
Author(s): Li Li, Xiaoting Chen, Peng Zhu