International Journal of Rural Management, Volume 19, Issue 2, Page 253-273, August 2023.
Local communities have different perspectives, uses and values ascribed to the diversity of plant and animal species at their service. Yet, local knowledge of the species diversity and use values, alongside conservation decisions and practices, received inadequate scholarly discussion. This article explores how local knowledge of species diversity (flora and fauna) and use values inform decisions for conserving natural resources in the Zukpiri Community Resource Management Area (CREMA).Using the qualitative research approach, seven focus group discussions were held with the Zukpiri CREMA Committees and supported with key informant interviews. The results showed that the CREMA hosts a great diversity of plant and animal species. Customary rules and regulations embedded in customs, traditional beliefs and practices are used in governing, protecting and conserving CREMA’s resources. Drawing on the organisational structure of the CREMA framework in Ghana, we suggest that the Forestry Commission of Ghana should intensify its collaborative role with the Community Resource Management Committees (CRMCs) to monitor illegal logging in and around the CREMA. Furthermore, traditional knowledge systems in line with conservational practices should be projected by the responsible state institutions.
Perceptions of narcissism in college professors
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Open Total Quality Management in the Circular Economy age: a social enterprise perspective through the case of Patagonia
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I share because of who I am: values, identities, norms, and attitudes explain sharing intentions
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Exchange rate pass-through and its heterogeneity under the pegged regime: a case of Vietnam
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How to get a PhD: a handbook for students and their supervisors
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Servicification and global value chain upgrading: empirical evidence from China’s manufacturing industry
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Comparative study on infrastructure and export trade of the host country and OFDI efficiency of China
Total quality management and corporate social responsibility: a systematic review of the literature and implications of the COVID-19 pandemics
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Using equity crowdfunding to build a loyal brand community: The case of Brewdog
The International Journal of Entrepreneurship and Innovation, Volume 24, Issue 3, Page 202-212, August 2023.
This case study provides a critical understanding of the connection between start-up investment and the development of a loyal brand community. Learners develop an appreciation of how engagement in crowdfunding campaigns can lead to the creation of engaged partners. This is explored through applying the Business Model Canvas to the case of BrewDog, a company that has expanded beyond the niche market of craft brewing to become an international brand. The use of crowdfunding has not only enabled Brewdog to raise the capital to finance expansion but also to develop a special relationship with some of their customers, who through investment and engagement can become partners in the product development process.
This case study provides a critical understanding of the connection between start-up investment and the development of a loyal brand community. Learners develop an appreciation of how engagement in crowdfunding campaigns can lead to the creation of engaged partners. This is explored through applying the Business Model Canvas to the case of BrewDog, a company that has expanded beyond the niche market of craft brewing to become an international brand. The use of crowdfunding has not only enabled Brewdog to raise the capital to finance expansion but also to develop a special relationship with some of their customers, who through investment and engagement can become partners in the product development process.