International Review for the Sociology of Sport, Ahead of Print.
This study investigates the media construction of Chiquita Evans, the first woman to participate in the NBA 2 K League, uncovering a complex interplay of gender norms and power dynamics. Explored through Foucauldian discourse analysis, her identity negotiation within this unique space, where sport, gaming, and media converge, is illuminated. Evans emerges as a trailblazer who challenges and reshapes established gender conventions in the male-dominated esports arena. While her defiance of gender norms is evident, the media's focus on her physicality inadvertently perpetuates gendered expectations. Moreover, Evans’ participation showcases her navigation of racial and gender norms, exposing lingering biases. The intersection of sport and media logic demonstrates evolving dynamics while also highlighting challenges faced by women players. Overall, the media construction of Evans works to encourage acceptance while reproducing established stereotypes, suggesting that increased representation may not inherently challenge power dynamics.